August 27, 2007

Mysterious Movies

It seems that for big movies, studios love putting out the teaser trailer. That's all well and dandy, but it seems that teaser trailers these days have gotten a bit more...well...teasery.

This is a J.J. Abrams project. There is a lot of hype. For now it's called 1-18-08 (If that's really the name, which it probably isn't).

**More info on this movie, there is a buzz that this movie maybe "LOST: The Movie". here is what we know so far.

1. The first trailer for this movie played before Transformers (2007). It showed a blurry camera seeing destruction wreaked on New York City, with the 401 Broadway Building blowing up and the severed head of the Statue of Liberty falling onto the streets. There was no title.

2. A person can be seen wearing a Slusho t-shirt in the movie trailer. It's visible when he leans toward the camera to ask if anything can be seen from the roof after watching the news broadcast. Slusho is a drink from J.J. Abrams' show "Lost" (2004) as well as this film's codename. Slusho is also a Japanese drink.

3. Filming in Los Angeles was done under the fake production title "Slusho", while shooting in New York (in 33 days until August 8, 2007) was done under the fake production title "Cheese".

This is a horror film told in three parts from three perspectives, in which a mysterious transmission which invades every cell phone, radio and TV, turing people into killers. It is called The Signal.

The super teaser trailer is a good idea for getting an audience hooked, but it also leaves a lot of room for disappointment. Expectations, these days, are a very volatile thing. Studios, watch out.

Billy Shakespeare


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